Netflix CEO on AI replacing humans:
Notably, Ted Sarandos, co-CEO of Netflix, rejected the idea that AI will replace creators in a New York Times interview last year. “I believe in people more than that,” he remarked. I genuinely do.
“I do not think that a great performance will be replaced by an AI program, that we will not be able to recognize the difference, or that an AI program will produce a better script than a great writer. Your job will not be replaced by A.I.,” Sarandos continued.
AI race heating up:
The announcement that Netflix is developing an AI model coincides with a ferocious AI race in which Chinese AI models are fiercely competing with those of their Western equivalents, such as OpenAI’s ChatGPT, Gemini, and others.
The most recent significant turning point in this conflict occurred when DeepSeek surpassed ChatGPT in the Google Play Store and Apple App Store rankings for free apps. DeepSeek asserts that its AI models, which are trained on outdated Nvidia chips, are constructed for a fraction of the price of the top models from OpenAI and its rivals. American businesses are under pressure to develop better models and make them more affordable due to DeepSeek’s open-source, low-cost models.
OpenAI has responded to the growing pressure with the launch of its o3-Mini reasoning model and an agentic tool called Deep Research. A similar response is expected from Anthropic, Google, and top AI players.