Netflix pays $1 million for a significant AI job.

According to reports, Netflix is looking to spend up to $1 million to head a team developing basic models for AI. Ted Sarandos, co-CEO, emphasized that AI will not take the place of human creators and their labor.

Netflix is considering entering the AI market, following Big Tech’s lead. According to reports, Netflix is prepared to pay up to $1 million in cash to anyone who can lead a team that develops foundational models for AI.

The news came into focus via an X (previously Twitter) profile by the Deedy, who tweeted a screenshot of what looks to be a job opening on LinkedIn for an engineering manager for establishing basic models.

Netflix CEO on AI replacing humans:

Notably, Ted Sarandos, co-CEO of Netflix, rejected the idea that AI will replace creators in a New York Times interview last year. “I believe in people more than that,” he remarked. I genuinely do.

“I do not think that a great performance will be replaced by an AI program, that we will not be able to recognize the difference, or that an AI program will produce a better script than a great writer. Your job will not be replaced by A.I.,” Sarandos continued.

AI race heating up:

The announcement that Netflix is developing an AI model coincides with a ferocious AI race in which Chinese AI models are fiercely competing with those of their Western equivalents, such as OpenAI’s ChatGPT, Gemini, and others.

The most recent significant turning point in this conflict occurred when DeepSeek surpassed ChatGPT in the Google Play Store and Apple App Store rankings for free apps. DeepSeek asserts that its AI models, which are trained on outdated Nvidia chips, are constructed for a fraction of the price of the top models from OpenAI and its rivals. American businesses are under pressure to develop better models and make them more affordable due to DeepSeek’s open-source, low-cost models.

OpenAI has responded to the growing pressure with the launch of its o3-Mini reasoning model and an agentic tool called Deep Research. A similar response is expected from Anthropic, Google, and top AI players.

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