Apollo Tyres recently secured the prestigious title sponsorship of the Indian cricket team’s jersey, signing a massive deal valued at ₹579 crore. This sponsorship marks a historic moment as Apollo Tyres steps into Indian cricket for the first time, replacing Dream11 after the government banned real-money gaming advertisements. The deal spans two and a half years until March 2028 and includes both the men’s and women’s national teams across all formats.
Landmark Deal in Indian Cricket Sponsorship History
Apollo Tyres outbid competitors like Canva and JK Cement to clinch the jersey sponsorship rights. The agreement is significantly higher than the previous deal with Dream11, paying around ₹4.5 crore for each bilateral game and ₹1.72 crore for every ICC fixture. With India set to play over 140 international matches during the sponsorship period, Apollo Tyres gains tremendous global exposure on one of the world’s biggest sporting stages.
Partnership Beyond Commercial Terms
BCCI Secretary Devajit Saikia praised Apollo Tyres, underscoring that this partnership reflects not just commercial growth but a powerful alliance between two trusted Indian institutions – Indian cricket and Apollo Tyres. This collaboration promises to bolster both brands’ visibility and influence, leveraging cricket’s unparalleled reach across India and worldwide.
Impact on Indian Cricket and Apollo Tyres Brand
The sponsorship deal comes at a crucial time when Indian cricket is expanding its international presence and fan base. For Apollo Tyres, associating with Team India aligns with their commitment to performance, safety, and innovation. Their logo will be prominently displayed on team jerseys starting from the upcoming Test series against West Indies, India A matches, and all other international fixtures.
Competitors and The Bidding Process
The bidding drew strong interest from major Indian corporates, with Canva and JK Cement offering competitive bids yet falling short of Apollo Tyres’ offer. The BCCI had excluded companies related to real-money gaming, cryptocurrencies, and tobacco due to recent government legislation, making space for brands like Apollo Tyres to enter the cricket sponsorship arena.
What This Means for Fans and Cricket
For cricket fans, this deal is more than a sponsorship change. It signals an era where Indian cricket continues to attract top-tier brand partnerships, ensuring well-funded teams and high-profile events. Fans can soon expect to see Apollo Tyres’ logo during major tournaments, further cementing the brand’s role in Indian sports culture.
Future Prospects
Looking ahead, Apollo Tyres aims to maximize this partnership through fan engagement, exclusive content, and innovative marketing campaigns that resonate with cricket lovers nationwide. This collaboration also opens doors for cricket-themed promotions and technology-driven initiatives supported by Apollo Tyres.
